Becks Prize II

competition

Ideenwettbewerb

mit bk2a-Architekten, Köln

idea

in „the glow“ - the product = the beer = the bottle - is put on stage. the beer bottle, the most authentic representative of the beck‘s-brand, becomes the signifier of the „beck‘s outlet“ and stimulates social interaction.

spatial conception

„the glow“ creates a luminous, pleasant, empty space. at first glance the only visible elements are the bottles, the counter and the people interacting in space. spatial tools are a 0.75m high platform, an equally dimensioned roof, with a 3.00m high empty space in between and a translucent

the rest of the 200m2 space is kept free of any installations. the only object is the counter offering endless beer dispension.

Becks Prize II

competition

Ideenwettbewerb

mit bk2a-Architekten, Köln

exterior skin

the meshed skin is used for brand-related projections from the interior and equally enables a visual connection between exterior and interior. three „conversation pits“ are inserted into the platform, providing more intimate seating and socializing areas. the rest of the 200m² space is kept free of any installations. the only object is the counter offering endless beer dispension.

corporate identity

„the glow“ picks up the current „beck‘s“ - italy campaign, which utilizes strong black and white motion pictures and introduces the „beck‘s“-bottle in its strong coulours of green, white and red at the end of the spots. „the glow“-outlet intends to work with the same corporate image, of reduced image coulours which let the viewer / user focus on the brand.

beratung  I  planung  I  visualisierung  I  bauleitung